Chiquita

Company Info > The Blue Stickers

The Famous Blue Sticker

In 1944, we introduced Miss Chiquita ^® and became the first company to brand a banana. In the early years, we experimented with putting our name and Miss Chiquita on a paper band and wrapping it around hands of bananas. The idea of sticking labels on bananas came in 1963. Today, more than 40 years later, we still carefully place each sticker on by hand. Machines are just too rough and can bruise the delicate fruit.

Our Chiquita sticker has become an iconic symbol for high quality fruit and produce. We've used the stickers to promote bananas for school lunches, celebrate major anniversaries, advertise our sponsorship of the Olympics in 1980, celebrate Miss Chiquita's 50th birthday, and feature our slogan Chiquita. Quite Possibly, The World's Perfect Food ^®. One of our newest labels is Chiquita Jr.^®, placed on smaller size bananas, perfect for lunch boxes and snacks.

These are just a few of the labels we've put on our bananas from 1963 until today.


Current Sticker		50th Anniversary Commemorative 1944-1994		50th Anniversary Commemorative 1974
	50th Anniversary Commemorative 1961		50th Anniversary Commemorative 1972
Promotional 1990		Promotional 1991		Promotional 1991
	Promotional 1993		Promotional 1994
Origin Sticker Philippines		Origin Sticker Equador		Promotional/ Olympics 1980
	Promotional/ Flags of the World 1992		Current junior size banana sticker
Introduced in 1991				Chiquita Precious