Chiquita

Products > Licensing

Licensing

Since its introduction in 1944, the Chiquita brand has become one of the industry's most successful, recognized worldwide as a symbol of superior quality, taste and nutrition.

In addition to bananas, Chiquita is a leading name in other quality fresh and processed food products. There are many Chiquita branded products including:

Fresh Fruit - bananas, avocados, cherries, nectarines, peaches, plums, pears, grapes, apples, kiwi, mangoes, melons, grapefruit, lemons, clementines and pineapples. Fruit and Vegetable Juices - Many different flavors in a variety of packaging configurations. Packaged Fruit Drinks - In a variety of packaging configurations. Processed Fruit Ingredients - Over 250 ingredient SKUs available.

For more information on Chiquita brand licensing opportunities, call 1-513-768-4159.

The Chiquita Advantage

Licensing the Chiquita trademark can help your product achieve:

Immediate consumer awareness
Access to banana ingredient supplies
Instant retailer recognition and consumer acceptance
An image of superior quality, taste and nutrition
A competitive edge
Impressive Sales and Profits

Equity Components

Product Equities

Banana
Fruit
Tropical
Fun
Fresh
Healthy
Snack
Sweet
Good Tasting
Quality
No Fat/No Cholesterol
Outgoing

Image Components

Quality
Tropical
Healthful
Nutritious
Tradition
Genuine
Wholesomeness
Good for You
Trusted
Fun
Natural

Corporate Equities

Blue Label
Global Recognition
Over 55 Years as a Leading Brand
Strong Brand Identification
Enviable Total Awareness
Miss Chiquita(TM)
Chiquita(TM) Jingle

Branding Options

Used on product endorsements